1. Introduction
BlueSky PPC ("we," "us," or "our") operates the website blueskyppc.io and provides Shopify mobile app development services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2. Information We Collect
Personal Information
When you book a discovery call or contact us, we may collect:
- Name
- Email address
- Phone number
- Company name and Shopify store URL
- Information provided during consultations
Automatically Collected Information
When you visit our website, we automatically collect:
- IP address and device information
- Browser type and version
- Pages visited and time spent on pages
- Referring website
- Operating system
3. How We Use Your Information
We use collected information to:
- Provide, operate, and maintain our services
- Schedule and conduct discovery calls
- Communicate with you about our services
- Send you updates, marketing communications, and promotional materials (with your consent)
- Improve and personalize our website and services
- Analyze website usage and trends
- Comply with legal obligations
- Prevent fraud and ensure security
4. Mobile App Services
For mobile apps we develop for clients:
- Push notification data is handled securely and only used for delivering notifications to end users
- We do not sell or share push notification subscriber data with third parties
- End users can opt-out of push notifications at any time through device settings
- Client data and customer information remain the property of our clients
5. Third-Party Services
We use the following third-party services:
- Google Analytics 4 - For website analytics, measuring traffic, and understanding how visitors use our site. Google Analytics collects data such as pages visited, time on site, and traffic sources. You can opt out by installing the Google Analytics Opt-out Browser Add-on
- Google Ads - For advertising, conversion tracking, and remarketing. Google may use cookies to serve ads based on your prior visits to our website. You can opt out of personalized advertising by visiting Google Ads Settings
- Meta (Facebook) - For advertising, conversion tracking, and remarketing. We use Meta Pixel and Meta Conversions API to track conversions (e.g., when you book a call) and measure ad performance. Meta may use cookies to serve ads based on your prior visits to our website. You can manage your ad preferences at Facebook Ad Preferences
- Cal.com - For booking and scheduling discovery calls
- Vercel - For website hosting and analytics
- Shopify - For integrating client stores with mobile apps
These third parties have their own privacy policies governing their use of your information.
6. Cookies and Tracking
We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with small amounts of data that are sent to your browser from a website and stored on your device.
Types of Cookies We Use
- Essential Cookies - Required for the website to function properly
- Analytics Cookies - Help us understand how visitors interact with our website
- Advertising Cookies - Used by Google Ads and Meta (Facebook) to track conversions, measure ad performance, and deliver personalized advertisements based on your browsing activity
Google Analytics Cookies
We use Google Analytics 4 to understand how visitors use our website. This means:
- Google sets cookies (such as _ga and _ga_*) to distinguish unique users and sessions
- We collect data on pages visited, time spent on site, and how you arrived at our website
- We track conversion events (e.g., when you book a call) to measure website effectiveness
You can opt out by installing the Google Analytics Opt-out Browser Add-on.
Google Ads Cookies
We use Google Ads conversion tracking and remarketing features. This means:
- Google may set cookies on your browser to track conversions (e.g., when you book a call)
- We may show you targeted ads on other websites based on your visit to our site
- Google collects data such as your IP address, browser type, and pages visited
You can opt out of personalized advertising by visiting Google Ads Settings or Network Advertising Initiative Opt-Out.
Meta (Facebook) Cookies
We use Meta Pixel and Meta Conversions API for conversion tracking and remarketing. This means:
- Meta may set cookies on your browser (such as _fbp and _fbc) to track conversions (e.g., when you book a call)
- We may show you targeted ads on Facebook and Instagram based on your visit to our site
- We send hashed (encrypted) email addresses to Meta for conversion matching to improve ad measurement
- Meta collects data such as your IP address, browser type, and pages visited
You can opt out of personalized advertising by visiting Facebook Ad Preferences or adjusting your privacy settings in the Facebook app.
Marketing Attribution Cookies
We set first-party cookies to understand how you found our website and track marketing campaign effectiveness:
- UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term) - These store information about which advertisement or link brought you to our site
- Landing page - The first page you visited on our website
- Referrer - The website that referred you to us
These cookies expire after 30 days and are used solely to measure marketing effectiveness and improve our advertising. This data may be shared with Cal.com when you book a call to help us understand which marketing channels are most effective.
Managing Cookies
You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
8. Your Rights (GDPR & UK GDPR)
If you are located in the UK or European Economic Area, you have the following rights:
- Access - Request a copy of the personal information we hold about you
- Rectification - Request correction of inaccurate or incomplete information
- Erasure - Request deletion of your personal information
- Restriction - Request restriction of processing your information
- Portability - Request transfer of your information to another service
- Objection - Object to processing of your personal information
- Withdraw Consent - Withdraw consent for marketing communications at any time
To exercise any of these rights, please contact us using the information provided below.
9. Your Rights (California - CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know - You can request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purpose for collecting it, and the categories of third parties with whom we share it
- Right to Delete - You can request that we delete the personal information we have collected from you, subject to certain exceptions
- Right to Opt-Out - You have the right to opt out of the "sale" of your personal information. See "Do Not Sell My Personal Information" below
- Right to Non-Discrimination - We will not discriminate against you for exercising any of your CCPA rights
To exercise these rights, please contact us using the information provided below. We will respond to verifiable requests within 45 days.
Do Not Sell My Personal Information
We do not sell your personal information as defined under the CCPA. We do not exchange your personal information for monetary consideration. We may share information with third-party advertising partners (such as Google Ads and Meta) for targeted advertising purposes, which some interpretations of the CCPA may consider a "sale." You can opt out of this by adjusting your cookie preferences, visiting Google Ads Settings, or Facebook Ad Preferences.
10. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.
12. International Data Transfers
Your information may be transferred to and processed in countries other than the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
14. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
